Our Brand

Using these we will be able to fully create our brand as we have started by our artists physical appearance not being stereotypical about it. Our artists is not size 0 with a boob job or have blonde hair, we challenged this to make our character more relateable to which is the style Pink herself has gone for, this is why she is such an inspiration to us. Lola's clothes are decent, its not about being half naked but displaying her character through her punk/glam sense of clothing, make-up and hair.

The typography we will use on our digi-pak and magazine advert is glam to contrast against the punky image and background collaborating both styles with our artist which will be a continuous theme with Lola. Therefore, printed ads typography will include this style and our artist will be referred to as punk/glam, making our artist easy to recognise with new promotions but the same theme which is essentially our brand.

The magazines, radio stations, TV channels for ads and gigs Lola will support at all add to our brand, so obviously they will all have a similar theme and genre to what we are representing targeting the similar audience.

E.g. NME magazine, Kiss 100 radio station, TMF TV channel and Jessie J all have aspects and a similar theme and audience so Lola Malibu would fit perfectly in each of these adverting methods.