I think our artist; Lola Malibu and this album in particular; BLACK&white could be marketed in the media very well targeting the correct audience through the media choices of;
These are TV, radio and magazine materials I think Lola Malibu would fit perfectly into as artists such as Madonna, Pink, Lily Allen etc. are played on and feature in which are similar artists to Lola.
These TV programmes for instance T4 is a very popular programme targeting the same audience range as us and they play every genre of music so Lola would suit this. Also, the idea of having a T4 special of Lola Malibu would raise a lot of awareness which is what new upcoming artists need.
Playing her songs on these radio stations also target the same audience that we want to target at, in result more people would know who Lola Malibu is, what genre she does and a bit of her character making them connect with her and buy her albums.
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