Evaluation Question 1

In What Way Does Your Media Product Use, Develop or Challenge Forms and Conventions of Real Media Products ?

Part 1

1. A shot that shows a link between lyrics and/or music and visuals

This image relates to the lyrics at this part as the lyrics are 'I'm tired of being compared to damn Britney Spears'. This is displayed with Lola acting fed up and pointing at the Britney Spears poster on the wall with a sense of hate and annoyance.

2. A shot that typifies the way way a record company would want their artist to be represented

This shot reflects the way our record label 'Rage Ent.' would want our artist to be portrayed as this image is of Lola being at a live gig making her seem popular as well as; showing she is interactive, confident through her body language, professional, in the spotlight and how she displays her character through her costume. In the rest of the scene, the multiple camera angled shots represent an energetic, upbeat atmosphere which our artist is, this is an exciting representation to have which is more likely to engage a wider audience.

3. A shot that illustrates how your video uses music genre

We illustrated music genre in our video mainly by props and instruments, this electric guitar immediately links to a rock theme as it is a rock genre convention. The leather jacket and overpowering accessories of Lola give away a punky, pop genre sense. Also, we received a comment about how this specific guitar shot emphasises on our rock genre.

4. A shot that shows an intertextual reference

This shot reflect the intertextual referance of 'Wheatus-Teenage Dirtbag', as the band all play instruments they shows this effectively as the background music was from the instruments they were playing. Also, they used various camera angles of them playing these instruments in which we have done, this shot shows a very talented artist as well as the artist being outside of the narrative.

5. A shot that demonstrates your use of camera

This shot was the longest, most effective shot illustrating an isolated, secluded character that just want to get away. Our added faded 2-character effect increased the atmosphere being displayed, as well as the location and use of natural lighting. To create this shot we had to position the camera in one place without any zooming or panning, so we thought about the effect we wanted to create before actually filming this scene which was beneficial for us.

6. A shot that demonstrates your use of lighting

Using this lighting for this shot was important as we had to ensure we created a strong, spot light on Lola but manage to keep a dark, solid, black background to keep the focus on Lola and the t-shirts as this scene is very intense as it displays an emotional, depressed girl.

7. A shot that demonstrates your use of mise-en-scene

This shot of a school classroom represents a normal lifestyle of the majority of people today especially the audience we are targeting at which could be relatable to and make the audience feel involved. Having Lola sitting by herself continues the theme of loneliness as she feels like an outcast even in a comfortable, everyday environment like school. Having Lola day dreaming, the teacher shouting at her and classmates laughing at her automatically adds to the fed-up, alone mood which suits our narrative and we achieved this with the mise-en-scene.

8. Two shots which you feel demonstrate something which shows you have watched other music videos

This introductory shot to our music video, is a convention every music video has at the beginning and sometimes end of their music videos to let the audience know some key information about the video. This makes the video look that much more professional and what I have learnt from my research.

9. 

Close up shots of instruments are very common in almost every music video, this is something I found from my research and chose to use various shots of instruments to highlight a rhythmical atmosphere and also add to our genre from the instruments we used.

Part 2

1. A shot that shows a link between lyrics and/or music and visuals

Kanye West- Runaway; Representing the lyrics and title of this song, his visuals illustrate Kanye West running away. The audience do not know from what and the distorted background suggests a sense of confusion and a frightening atmosphere. The main focus is of the character running away, engaging the audience to listen to the rest of the song so they know what Kanye is running from.

2. A shot that typifies the way a record company would want their artist to be represented

Keri Hilson - The Way You Love Me; In this video Keri Hilson is portrayed as a figure wearing almost close to nothing, her record label are illustrating her as an object and this is the way they want her to be presented. This follows Laura Mulvey's theory of the male gaze as Keri's costume, dance moves and surroundings give of a sexual atmosphere as in the music industry sex sells. This video also demonstrates Keri's character as being a 'female boss', a bit crazy and very seductive, engaging an audience.

3. A shot that illustrates how a video uses music genre

Kings of Leon - Notion; The instruments used in this video such as the drums, synthesizer and electric guitar exaggerates on the rock/pop genre. The background being of a brick wall with flames of fire coming in adds to the solid, cold, rock genre. The band members have a very 'Topshop style' sense of fashion which suits the genre of rock as well as the dark colours.

4. A shot that shows an intertextual reference

Limp Bizkit - Rollin' and Pink - Get The Party Started; The costume of the girls in these videos are very similar which could be a link between the two as the genre of both artists are pop/rock. 

5. A shot that demonstrates the use of camera

The Black Eyed Peas - I Gotta Feeling; The camera use in this video is intense yet energetic especially in this shot as it is a medium shot of Will.I.Am falling in a slow motion where as the background is still moving as usual. Several quick, close up shots are used as well in sync with the beat moving fast and slow which is just as effective.

6. A shot that demonstrates the use of lighting

Coldplay - Clocks; Throughout the whole video the lighting is very powerful and upbeat which is very effective. The light is exaggerated as the beat gets louder working very well as a whole performance, the strobe lights are very energetic as well as the use of green, red, blue and white coloured lights.

7. A shot that demonstrates the use of mise-en-scene

The Saturdays - Higher; the mise-en-scene of this shot shows the girls in their American setting interacting with people from the street which makes them seem very approachable and playful. You can tell it's set in an American way because of the tall buildings, the yellow bus and cabs, the fact that its American themed illustrates a more professional, glamorous lifestyle for the girls. Having a variety of people around them just having fun in traffic, with a blurry background suggests they are living for the moment. 

8. A shot that demonstrates the use of camera work
The Ting Tings - Shut Up And Let Me Go; The camera work on this video is done very carefully, to suit the beat and zoom in each time they want to create the graphic image. I think it looks very interesting and unique as it gives you a sense of escapism, they way the zooming in and out is done. The fact that the surroundings are quite simple yet colourful adds to the focus of the graphic image which makes it more effective.